The Accenture Challenge

Working through the night and winning the 2019 Accenture Challenge. Every year, the Center for Information Communications Sciences (CICS) at Ball State University partners with Accenture, a leading global consulting firm, to develop a real-world scenario to let students develop their problem solving skills in a technology workspace. As a part of the 2020 class,…

Getting Started Yesterday

 Getting Started Yesterday Denver McQuaid was a Vine star. Not a money-hungry content creator that filmed 6-second loops for cash, but a content creator invested in his craft, discovering new techniques, and pushing himself toward becoming the best he could be. During the summer after his freshman year at Ball State University, McQuaid challenged himself…

Essential traits of every modern digital marketer

3 Essential traits of every modern digital marketer This post was ghost-written for Taulbee Jackson, the CEO of Raidious.  Analytics. Content. Conversions. Social media management, monitoring and optimization. Lead generation and design. As digital marketers, these are concepts we hear every week. To be successful in the industry, it’s ideal that we be aware of…

Confronting Marketers Who Live in a Post Truth World

Confronting Marketers Who Live in a Post Truth World They say you should never bring an opinion to a data fight. Unfortunately, sometimes your stakeholders do just that. You have the perfect solution, backed by plenty of data. It’s sleek, it’s new, and you know it’ll be effective. But you’re stakeholder doesn’t agree, so it…

The Holistic Marketing Data Model

The Holistic Marketing Data Model What once was a solidified concrete model, the marketing mix is quickly morphing and changing every year. As digital marketers, we have to be critical of these changes and of the marketing intelligence we collect. Some campaign analyses emphasize metrics like impressions or simple click data. Social media has created…

The 4 Steps to Achieving Greater Marketing Data

The 4 Steps to Achieving Greater Marketing Data Many organizations are not equipped to communicate post or pre-sale data across sales and marketing teams. A 2015 survey of C-level marketers from over 2,000 U.S. enterprise companies found that “improving inter or intra department communications” as the second greatest obstacle impeding a company’s ability to achieve…

Ask the right questions, gather the right data

Ask the right questions, gather the right data Before any analysis or data collecting commences, you need to be strategic about the way you tackle the task at hand. Diving into any analytics program without a clear idea of what you’re looking for will lead to complicated reports that don’t solve the problem and confuse…

Rejoice! Google Is Killing Last Trip Attribution

Rejoice! Google Is Killing Last Click Attribution This post was ghost-written at Raidious for the Senior Strategist,  Topher Howden. When was the last time you were convinced to purchase a product or service based on the information you read from a single piece of information on the Internet? That is, you saw a banner ad…