Cardinal Metrics is a student-run media analytics organization in which students from multiple disciplines provide analytics reports and insights to clients on and off campus.
I serve as the President of Cardinal Metrics. My duties include:
Managing the effectiveness of other leaders within the Cardinal Metrics Executive
TeamServing as a liaison between the students and faculty
Making decisions regarding upcoming events and workshops as well as the future of Cardinal Metrics.
Assisting the different accounts and teams when needed
Previously, I worked as the account manager for Visit Indy, where I was responsible for leading my team to successfully collect, analyze and report on metrics collected via Google Analytics. Our recommendations aimed to improve Visit Indy’s mobile traffic and website bounce rate, as well as organic reach.