Getting Started Yesterday

 Getting Started Yesterday Denver McQuaid was a Vine star. Not a money-hungry content creator that filmed 6-second loops for cash, but a content creator invested in his craft, discovering new techniques, and pushing himself toward becoming the best he could be. During the summer after his freshman year at Ball State University, McQuaid challenged himself […]

Essential traits of every modern digital marketer

3 Essential traits of every modern digital marketer This post was ghost-written for Taulbee Jackson, the CEO of Raidious.  Analytics. Content. Conversions. Social media management, monitoring and optimization. Lead generation and design. As digital marketers, these are concepts we hear every week. To be successful in the industry, it’s ideal that we be aware of […]

Rejoice! Google Is Killing Last Trip Attribution

Rejoice! Google Is Killing Last Click Attribution This post was ghost-written at Raidious for the Senior Strategist,  Topher Howden. When was the last time you were convinced to purchase a product or service based on the information you read from a single piece of information on the Internet? That is, you saw a banner ad […]

The Interact Digital Marketing Conference

The Interact Digital Marketing Conference Day two of the 2017 Interact Digital Marketing Conference was even more electric than day one. Attendees were welcomed into a large conference room with music playing; large screens displaying information about the day only created more anticipation.

Win the Data Fight by Going Beyond the Data

Win the Data Fight by Going Beyond the Data The 2017 Interact Digital Marketing Conference kicked off its first day with in-depth, discussion-driven workshops that explore primary components of marketing. There was the Lead Generation workshop, which armed attendees to the teeth with actionable content that can convert any prospect. The Customer Experience workshop showed […]

Growing Up Is Hard And Native Advertising Is Only Halfway There

Growing Up Is Hard And Native Advertising Is Only Halfway There Remember when an organic post on social media actually reached your audience? Or when paid search ads weren’t such a saturated market? Believe it or not, there was a time when these channels were the new kids on the block, and everyone wanted to […]

Do your internal homework and be your best self

eddie metzger, entrepreneur, blog, hard work, bj mckay,

Do your internal homework and be your best self I recently sat down the BJ McKay, a local entrepreneur in my community, and discussed what it meant to be a business owner. As a husband, father of four, senior manager consultant at Advisa, Boys and Girls Club board member, and a part of Big Brothers Big […]

I Am a Digital Native

I Am a Digital Native This blog post was part of an assignment for my Journalism 106 class, Introduction to Digital Media, at Ball State University. Technology has always been a part of my life, and I’ve always understood that technology is constantly changing. From an early age, I would wake up, turn on the […]