Essential traits of every modern digital marketer

3 Essential traits of every modern digital marketer This post was ghost-written for Taulbee Jackson, the CEO of Raidious.  Analytics. Content. Conversions. Social media management, monitoring and optimization. Lead generation and design. As digital marketers, these are concepts we hear every week. To be successful in the industry, it’s ideal that we be aware of…

Confronting Marketers Who Live in a Post Truth World

Confronting Marketers Who Live in a Post Truth World They say you should never bring an opinion to a data fight. Unfortunately, sometimes your stakeholders do just that. You have the perfect solution, backed by plenty of data. It’s sleek, it’s new, and you know it’ll be effective. But you’re stakeholder doesn’t agree, so it…

The Holistic Marketing Data Model

The Holistic Marketing Data Model What once was a solidified concrete model, the marketing mix is quickly morphing and changing every year. As digital marketers, we have to be critical of these changes and of the marketing intelligence we collect. Some campaign analyses emphasize metrics like impressions or simple click data. Social media has created…

The 4 Steps to Achieving Greater Marketing Data

The 4 Steps to Achieving Greater Marketing Data Many organizations are not equipped to communicate post or pre-sale data across sales and marketing teams. A 2015 survey of C-level marketers from over 2,000 U.S. enterprise companies found that “improving inter or intra department communications” as the second greatest obstacle impeding a company’s ability to achieve…

Ask the right questions, gather the right data

Ask the right questions, gather the right data Before any analysis or data collecting commences, you need to be strategic about the way you tackle the task at hand. Diving into any analytics program without a clear idea of what you’re looking for will lead to complicated reports that don’t solve the problem and confuse…