The Interact Digital Marketing Conference

The Interact Digital Marketing Conference Day two of the 2017 Interact Digital Marketing Conference was even more electric than day one. Attendees were welcomed into a large conference room with music playing; large screens displaying information about the day only created more anticipation.

Win the Data Fight by Going Beyond the Data

Win the Data Fight by Going Beyond the Data The 2017 Interact Digital Marketing Conference kicked off its first day with in-depth, discussion-driven workshops that explore primary components of marketing. There was the Lead Generation workshop, which armed attendees to the teeth with actionable content that can convert any prospect. The Customer Experience workshop showed…

Growing Up Is Hard And Native Advertising Is Only Halfway There

Growing Up Is Hard And Native Advertising Is Only Halfway There Remember when an organic post on social media actually reached your audience? Or when paid search ads weren’t such a saturated market? Believe it or not, there was a time when these channels were the new kids on the block, and everyone wanted to…

Do your internal homework and be your best self

Do your internal homework and be your best self I recently sat down the BJ McKay, a local entrepreneur in my community, and discussed what it meant to be a business owner. As a husband, father of four, senior manager consultant at Advisa, Boys and Girls Club board member, and a part of Big Brothers Big…

I Am a Digital Native

I Am a Digital Native This blog post was part of an assignment for my Journalism 106 class, Introduction to Digital Media, at Ball State University. Technology has always been a part of my life, and I’ve always understood that technology is constantly changing. From an early age, I would wake up, turn on the…